Nigerian guys spend a lot on football betting every weekend but not as much as Kenyan guys.
According to a survey by GeoPoll, Kenyan youths place more bets on sports than youths from any
sub-Saharan country in Africa.
Six
countries featured in the survey, Uganda, Tanzania, South Africa,
Ghana, Nigeria, and Kenya. It involved young people from the ages of
17-35.
Kenyans within this
age bracket bet once a week and spend $50 doing so. That's N15,000 every
week. Millennials in Nigeria spend less every week hoping to win the
jackpot.
The odd thing about millennials betting in Kenya is that most of them never get $50 back or more from betting.
At
the other end, our neighbours Ghana has the least number of young
people who bet on sports. Surprisingly, South Africa has the lowest use
of mobile phones for sports betting.
Sports betting or
specifically football betting is very popular among millennials in
Nigeria. It is one of the get-rich-quick schemes that young people
patronise.
Every weekend, young Nigerians place
bets on football matches in Europe, some in obscure countries like
Lithuania. For some, watching football is no longer pure entertainment
but an investment.
At the 2010 World
Cup, football betting companies sprang up to cash in on the football
fever that gripped the country. A few years later companies like Naira Bet have established themselves as multi-million Naira organisations.

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